Kathrin Figl

Full Professor



Office: D2.2.044

Consultation hours: Thursday 10:00 - 11:30


NEW OPEN topics for bachelor theses, e.g.:

  • Echo-chambers in Facebook: a kind of cognitive inoculation?
  • Digital persuasion: big data and political campaigns

Please write me an email!

My name is Kathrin Figl. I am an Assistant Professor at the Institute for Information Systems and New Media at WU – Vienna University of Economics and Business. Previously, I have worked at the University of Vienna in the Business Information Systems department as well as in the department of Research Methodology and Differential Psychology. I was also a visiting research fellow with the Business Process Management group at the University of Queensland, Brisbane, Australia. I received my doctoral degree (Information Systems in 2008, with honors, awarded with the Dr. Maria Schaumayer Prize) and two master’s degrees (Information Systems in 2004 and Psychology in 2006, both with honors) from the University of Vienna.

My applied research and teaching focuses on human-centered development and design of information systems. I am especially interested in evaluating conceptual modeling languages and methods and investigating human interaction with models (e.g., (business) process models, feature models). My research agenda for the coming years will focus on cognitive effective design of information systems (e.g. digital nudging by user interface design, cognitive heuristics, attention aware systems,..).




Human Interaction with Conceptual Models

A strong believer in empirical research, I conduct relevant and rigorous controlled experiments and questionnaire-based studies to test theory-based hypotheses and to contribute to theory development in the information systems field.

My work has been published or is forthcoming in top ranked journals such as the Journal of the Association for Information Systems, Decision Support Systems, Requirements Engineering, the Journal of Visual Languages and Computing, the Journal for Information Systems Education, the AIS Transactions on Human-Computer Interaction and the International Journal of Human-Computer Studies and in leading conference proceedings (e.g., Conference on Advanced Information Systems Engineering (CAISE), International Conference on Conceptual Modeling (ER), European Conference of Information Systems (ECIS), Americas Conference on Information Systems (AMCIS), International Conference on Business Information Systems (BIS), Internationale Tagung Wirtschaftsinformatik (WI)).

Three of my papers won Best Paper Awards at international conferences (the ACM Software Product Line Conference, the International Conference on e-Learning, and the World Conference on Educational Media & Technology).

I serve on the editorial board of the Journal of Information Systems Education and I am a reviewer for several journals, including Business & Information Systems Engineering (Wirtschaftsinformatik), Decisions Support Systems, Data & Knowledge Engineering, Software and Systems Modeling, The DATA BASE for Advances in Information Systems, the ACM Transactions on Computing Education, IEEE Pervasive Computing and Communications of the Association for Information Systems.

In 2010, I was awarded the ‘Excellent Teaching Award’ from the Vienna University of Economics and Business for my course on information systems, and in 2014, I was awarded the Dr. Maria Schaumayer Research Grant by the Austrian Nationalbank (OeNB) for my project on ‘Cognitive Effectiveness in Business Process Modeling’ in the amount of €55,000.  


Further details can be found at